With so many social media platforms in the world, it can be hard to decide which one is best for your small business. My biggest piece of advice would be to focus on one or two, at least at first. Unless you have a marketing team devoted to learning the trends, algorithms, and tracking growth for each social media platform, the most important thing to consider is which platform you feel your target market would be looking for your type of business on.
Where is your target market looking?
This is the main deciding factor to determine which social media platform is best for your business. If your ideal client needs your offer now, where would they be looking for you? This could mean instagram or facebook marketing for quick tags in stores. It could also mean not focusing on social media at all and placing most of your time on Pinterest marketing and blogging.
What social media platform do you enjoy the most?
If you can’t be consistent, it won’t matter which social media option you choose because it won’t make an impact. If you only post here and there on Instagram, or here and there on Tiktok, you likely won’t get the traction you were hoping for. So my second question for you to consider before choosing a platform to focus on is where you can see yourself actually creating content for the most. Of course there are amazing helpful schedulers like Later (I love….) but this is a key aspect to consider.
Which feels the most authentic to you?
If you can’t be authentic on a social media platform, it won’t matter which one you choose for your business. We’re in 2022 and people are looking for authenticity. If you have to force yourself to show up on a platform, it will not only bring you into a burn out state of being, but potential consumers will notice as well. This doesn’t mean you’ll always want to create content. I don’t know a single business owner that always loves doing what they do. However, you should enjoy using this form of social media more days than not.
If you read through this and are still struggling to figure out what would be the best platform for you, or if you’re just ready to outsource it all to someone else, let’s talk! I’d love to see how I can help you grow your business.