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all things marketing and business content

Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

Which social media platform is best for your small business?

With so many social media platforms in the world, it can be hard to decide which one is best for your small business. My biggest piece of advice would be to focus on one or two, at least at first. Unless you have a marketing team devoted to learning the trends, algorithms, and tracking growth for each social media platform, the most important thing to consider is which platform you feel your target market would be looking for your type of business on.

Where is your target market looking?

This is the main deciding factor to determine which social media platform is best for your business. If your ideal client needs your offer now, where would they be looking for you? This could mean instagram or facebook marketing for quick tags in stores. It could also mean not focusing on social media at all and placing most of your time on Pinterest marketing and blogging.

What social media platform do you enjoy the most?

If you can’t be consistent, it won’t matter which social media option you choose because it won’t make an impact. If you only post here and there on Instagram, or here and there on Tiktok, you likely won’t get the traction you were hoping for. So my second question for you to consider before choosing a platform to focus on is where you can see yourself actually creating content for the most. Of course there are amazing helpful schedulers like Later (I love….) but this is a key aspect to consider.

Which feels the most authentic to you?

If you can’t be authentic on a social media platform, it won’t matter which one you choose for your business. We’re in 2022 and people are looking for authenticity. If you have to force yourself to show up on a platform, it will not only bring you into a burn out state of being, but potential consumers will notice as well. This doesn’t mean you’ll always want to create content. I don’t know a single business owner that always loves doing what they do. However, you should enjoy using this form of social media more days than not.

If you read through this and are still struggling to figure out what would be the best platform for you, or if you’re just ready to outsource it all to someone else, let’s talk! I’d love to see how I can help you grow your business.

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?

01.

CUSTOM BRANDING
We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!

02.

PHOTO + VIDEO BRANDING SESSION
This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.

03.

MARKETING
Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.

04.

WORKFLOW
You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.