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all things marketing and business content

Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

What is an ideal audience and why does it matter?

After you have a business idea, it’s time to figure out who your ideal audience is. But what does that even mean? Another phrase often used to describe this is the target audience. This is the audience you want your business to be reaching. With the help of your services or product, you can make this person’s life better.

So who is your ideal audience?

Think about what your business has to offer. What person would this benefit the most? Does your offer help fix a problem your ideal client is struggling with? How so? Envision what this person looks like. Do you know their age, what they value, or what they enjoy? What’s their personality like? These different traits are what help make up your target audience.

Why do you need to know who this person is?

The best way to serve your ideal audience is to know who they are and what they need. By knowing who this person is, you can begin diving into their struggles and interests. Gaining information about this person will help you by knowing exactly what type of content you need to create for your business and how to speak to their pain points. Because you know this person in and out, you’ll be able to provide this person with things that make their life better. Whether it’s entertainment or education, you’ll be able to speak to their needs and help them feel seen.

Are you struggling to figure out who this person is?

Think about what inspired you to create this business. Was it created to help a previous version of you? Someone you know? Think about that person in depth. If you are still struggling, let’s get in touch. I’d love to see how I can help you hone in on your ideal audience and start bringing them to your business!

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

relson gracie academy

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?


We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!


This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.


Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.


You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.