Welcome to the blog filled with knowledge

all things marketing and business content

Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

What does full service branding and marketing mean?

As a full service branding and marketing studio, it would help to share what that actually means for the client!

Creating a custom brand identity

One of the first ways I help small businesses is by creating custom branding and website design. I walk them through the mood board, color scheme, and typography creation prior to creating the visual identity. The branding that people tend to think of most is a logo and/or patterns. But this isn’t the immediate step we take. It’s important, but establishing the atmosphere of the brand is the very first step. We’ll also discuss ways to use the branding aspects for things like packaging or gifts!

Creating custom packaging design

If a client has chosen to add in product packaging, our next step will be to determine the nitty gritty. I serve my product branding clients by helping them choose the best product containers and packaging companies that align with their (and my) company values. This generally means choosing the most sustainable and eco-friendly options as possible. I help them with packaging decisions in addition to creating the label designs or delivery. This allows me to enhance the look in a way that shows off the visual branding even more.

Custom website design

If they booked the full branding experience with me, the next step is the website design. I’ll first consider the user experience. How would your client best flow through your website? What would be the simplest way to get them to navigate to the different places we want them to navigate towards. How can we make the flow as easy and to the point as possible with minimal to no confusion? This is the UX side of my design work. Next is taking that newly created visual brand and creating the user interface (UI). This is where I’ll take all of the brainstorming workflows and beautify it with imagery, text, and color!

Workflows and Automation for Small Businesses

I’m all for working smarter not harder, and minimizing the number of tasks that need to be worked through. As small business owners, we already wear too many hats, so I love helping take some of those hats away and into automation. One of the biggest ways I do this is with customized workflow in Dubsado. Another way I can do this is with email workflows in Flodesk. With both examples, my focus is to streamline the brand experience. Whether it’s email marketing or automating within the CRM to save you from doing a ton of busy work, I’m here to help!

Brand Photography and Videography

Photography or videography of things like the products being sold, the team members, or the atmosphere. Which can be applied to the website, social media platforms, Google business listings, advertisements, and so forth! I’m even able to manage your social media with the help of Later, my favorite scheduling app. and social media platform templates to match the newly created visual brand

Full service brand strategy

To sum things up here, I sit with my clients to ensure we are crossing every “t” and dotting every “i” when it comes to the brand experience. From the visual aspect of branding, we dive into ways to amplify the marketing aspect. Because there’s no point in having a gorgeous brand identity if no one can find you.

Could you benefit from my full service branding and marketing? Let’s get in touch!

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

relson gracie academy

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?

01.

CUSTOM BRANDING
We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!

02.

PHOTO + VIDEO BRANDING SESSION
This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.

03.

MARKETING
Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.

04.

WORKFLOW
You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.