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Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

Ways I’ve overcome imposter syndrome and you can too!

You might feel like you can’t overcome imposter syndrome, but I’m here to tell you that you can! At the start of 2020 I launched The Branded Academy and struggled with imposter syndrome so badly. Who was I to be teaching people about branding and website design? Who was I to think I could design labels and packaging for product based businesses? I would wonder about charging above a certain rate because, who was I?

Part of overcoming imposter syndrome is figuring out who you are

And you’re a bad bishhhh. Okay?! Jokes aside, I do mean that though. Your calling to start that business is enough. Your story is enough. Your why is enough. You, my friend, are enough. Imposter syndrome runs in the family of procrastination with the head of the house being fear. And we aren’t friends with fear. Sure we acknowledge it, but we don’t let it overrun us.

The going quote is, “false evidence appearing real” that’s all fear is.

Remember your origin story

All heroes, and villains, have a origin story. The story about how X events happened that lead them to this very moment. So what is yours? What’s the story that lead you to this business venture? If we forget to remember our origin story it can be easy to let imposter syndrome overcome us and feel like we aren’t worthy of showing up for what we are offering.

If I were to look at where I’m at right now, how easy XYZ is for me, of course I would have imposter syndrome. But when I go back to my origin story, I realize that I didn’t just wake up one day with this knowledge and skillsets. They have been growing alongside me for fifteen years! Sure a number of those years were spent doing it for fun as a kid, but that doesn’t take away from the skills and knowledge gained.

Realize that you’re far more qualified for this than you think

I said what I said. You are far more qualified for this position than you might be telling yourself currently. How do I know that? Because you care. You’re passionate enough about this to be worried about not being good enough for it. That alone tells me that you are willing to continue learning along the way. You’re willing to keep educating yourself so you can help your ideal customers even more. Own that. You care enough to continue learning and that makes you amazing at what you do.

Take a step back from the busy

Even I had to take a step back. I had been working for far too cheap and was overdue for burnout. So I took a 2 year hiatus. Now do I recommend you take a whole two years away from business? That’s entirely on you and your life circumstances. But I knew I needed it amongst other breaks to heal my inner thoughts and work through a lot of deep rooted issues that were limiting my success. It’s okay to slow down from time to time.

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

relson gracie academy

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?


We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!


This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.


Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.


You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.