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Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

This is why branding your business is so important

Have you heard the, “it’s just too saturated of a market” excuse? This is one reason why branding your business is so important. But I want to stop on this point first. It’s easy for us to say that pretty much every single field of work is oversaturated. Look at how many books fill the library shelves. How many coffee shops are in the city nearest you. How many different brands of pens are available. If you want to start that business, there’s room for you. You just need to give it some personality!

This is where branding your business comes into play.

Branding not only allows for a potential consumer to choose your company over another, but it also helps in what you charge as well. Here are some examples of similar items but very different price ranges.

A pair of shoes from Walmart and a pair of Converse:


The gas station coffee versus a local roaster:


McDonalds versus a farm based burger restaurant:



Having a strong brand not only helps you stand out to the right audience in a “saturated” market, but it gives your potential consumers the trust factor to spend their time and money with your small business. What is your branding telling potential consumers?

Could you use some help with your business branding?
Schedule a complimentary consultation.

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

relson gracie academy

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?


We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!


This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.


Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.


You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.