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Juiced, a mock wine branding and packaging design project

Juiced, drinks for adults. An inspired mock wine branding focused on bringing a childlike freedom for “wine” -ing down! Whether you come into the wine bar for a drink or choose to take something to go, Juiced is here!⁠

Brand focus words: playful – joyous – freedom – vibrant – ease

Creating the mood board

When creating the mock board and main colors of choice, I was focused on how to create a playful environment. Something that brought joy seeing the vibrance. From the mood board, I put together the five lead colors and some additional tints/shades to give a better color scheme idea to work with!

The logo variations

We used a more playful bubbled font to symbolize the lighthearted energy of Juiced while adding an abstract wine glass to showcase we aren’t a healthy smoothie bar or the like.

Pattern ideas

The pattern selection is one of my favorite elements. Using the abstract wine glass while incorporating the lead colors to bring a playful energy to the setting.

Tangible product ideas for the wine company

Paired with the help of Mr Mockup and noissue psd files, I created these wine branding mock designs of the ways Juiced could use their branding with their brand experience in the form of product delivery.

Love what you see and want to work with me for your own business? Let’s get in touch!

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?

01.

CUSTOM BRANDING
We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!

02.

PHOTO + VIDEO BRANDING SESSION
This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.

03.

MARKETING
Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.

04.

WORKFLOW
You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.