In 2020 I created a DIY approach to business branding through my online school. I started The Branded Academy school because I was finding time and time again that people understood the importance of branding their business but simply couldn’t afford to pay for a custom brand experience. My heart wanted to give every single one of them a custom branded experience with me. Unfortunately my bank account, bills needing paid, and the time commitment told me no. There was simply no way for me to take on that type of client as a custom project and survive financially. Trying to help everyone with custom design regardless of their budget was a mistake I learned very early on in my ventures.
I still wanted to offer something that was helpful.
Instead of offering a full blown custom design for businesses, another idea came to mind. Starting a DIY approach to branding. I could help start up businesses with a very small budget be able to get a heavily enlightenment and education to take forward with them as they grew their business. That’s when The Branded Academy school came into play, and my option for pre-made templates and branding options. I wanted to provide an opportunity to still stand out even if it meant DIY.
The beauty of branding is that as the business grows, the brand does too.
I’ve had people tell me I would be essentially in competition with myself, but I honestly don’t agree. I know that the businesses that can afford a full service branding experience will work with me as a one on one client where I do essentially all of the work for them. They’ll understand that time is money and would rather invest in what I offer than have to figure it out on their own time. These clients are at a very different financial state than the students that enroll in The Branded Academy school. (That doesn’t say anything negative or positive about either. Just two different people in need of two different experiences with me.)
Whether you’re at a point in your business where you need the DIY approach, or you’re at a point where you’re ready to outsource it all to me, I got you covered!
My absolute dream clients are the ones that trust me to create their brand from start to finish, the logo, typography, photography and videography, UX/UI design for website and Dubsado workflow, and helping strategize their marketing plans to keep a full blown branded experience from start to finish. That just isn’t a budget that every client will have, and I honor that (and them) completely.
My biggest focus with The Branded Academy is to remind those just starting out in business, that there’s another way.
That if they struggle with committing to a nine to five lifestyle, there are other ways to succeed financially and soulfully. Some people have zero issues with working for a company, others have this burning desire to run their own thing, and I think that’s beautiful. I’m here to help my clients (and students) reach that desire and turn their goal into a reality.
Learn more about the DIY program! (relaunching soon)
