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Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

5 ways to brand your CBD company so you can stand out

One of the most important aspects to your business is the branding. So I’m sharing five ways to brand your CBD company so you can stand out and start attracting your ideal customers. I’ll be using examples from what we did for Bright Leaf CBD to help with the visual aspect of it all.

1. Choosing the color scheme and typography

With Bright Leaf CBD, we wanted something down to earth with a touch of sunshine to match the Florida vibes. We stuck with earthly tones for her branding. However, that might not be the vibe you’re going for with your business. Maybe you want something more vibrant, or maybe you want a more blacked out approach. The great thing about branding is that it gets to be personalized to your company.

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2. Designing the logo for your CBD company

Erika already had a general logo design in mind, so we took her idea and expanded on it. Depending on your budget, you can either pay a company to design one for you, or you can work on creating one yourself through Canva or Creative Market. I dive into this more in my branding course. However, if you have the budget for it, I will always recommend paying a designer to create a logo for you so you’re able to trademark it.

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3. Deciding on patterns or keeping it solid

Patterns will be accents to your website, social media platforms, and even the packaging that goes with your CBD products. While patterns aren’t an absolute necessity, they can be helpful! For this particular project, we went with hand drawn elements for the patterns that added a more boho aesthetic that would catch the eye.

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4. Choosing how to package your product

The packaging you choose will be one of the first elements your potential consumer will see. Whether it’s a bottle on a shelf or the box it arrives in, every detail is crucial to the brand experience. There is a lot that goes into packaging that will depend on your budget, the quantity your ordering, and whether choosing the most eco-friendly options are as detrimental to your brand or not.

For Bright Leaf, we wanted to stick with the most eco-friendly options available. Instead of mailing her full spectrum CBD out in boxes, we picked out Noissue to add a subtle branded touch to wrap her products in.

5. Get a branding session

I cannot stress this one enough. It’s so important to get branding sessions done for your product so you can market it. These photos (and videos) should be thought out well enough so you have ways to brand your cbd company on all sorts of platforms. The quality should be good enough for you to have on a website like Woocommerce, Shopify, or other e-commerce sites. But you should also be able to use them for things like Instagram reels, Tiktok, and so forth. By hiring a creative studio, you’ll know you’re in good hands.

If you’re ready to take the next step in your business and hire someone to brand your CBD company, then let’s get in touch! 

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

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"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?


We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!


This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.


Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.


You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.