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all things marketing and business content

Here you’ll find all things relating to branding, business and marketing. Get in touch if there’s a topic you’d like me to discuss.

3 quick tips to improve your SEO with WordPress

Here are 3 quick tips to improve your SEO so your website can start showing up on search results for the things your small business offers. SEO doesn’t have to be the enemy. Really, it just wants to be your business partner. It is what helps people find your business on search engines after all! Here are some of my favorites when it comes to prepping keywords for my website and clients of mine.

1. Using Google Trends to see what keywords people are searching for.

Google will share with you all the stats about the keywords you look up, all you have to do is ask. You can play around with different phrases and see which ones are searched the most on Google. Play around with short tail and long tail key words and make a list in excel or word to you can see them all in one place.

2. Improve each webpage SEO with the help of the Yoast SEO plugin.

AKA your new WordPress plugins best friend… outside of things like Monster Insights and such! Yoast helps you easily update things on your wordpress like page titles and meta descriptions, and provides recommendations for doing better with your keyword of choice. It even gives you recommendations about readability. Though you should take it with a grain of salt at times, it does give a lot of great pointers!

3. Get inspiration for additional keywords with the Keywords Everywhere Extension

Struggling with looking up different keywords? Keywords everywhere will help you out friend! You can find yourself in a keyword rabbit hole honestly, but in all the best ways. Tie this together with google trends to see which ones are researched the most and start piecing them together with your Yoast SEO plugin.

With these three tools you can start improving your rankings on search engines for the keywords people are actually searching for, thus improving your websites overall SEO with the help of keyword research and implementation. Yay, help!

Want more tips or advice for SEO? Drop me a comment below with some questions! This will slowly become a category with lots of great tips, tricks, and youtube videos for you to catch up with! Binge it like it’s Netflix for your business.

Helpful SEO Definitions:

Keywords: A set of words put together that match what someone is looking up on Google or a search engine
Long tail Keywords: Words put together (like a partial sentence) focused on a specific search (outdoor wedding venues in columbus ohio or taco food truck in dublin ohio)
Short tail keywords: One to three words generally that are a focused search term (columbus wedding venues or dublin food trucks)

I'm Melissa anne!

Welcome to the blog! Go refill your coffee (or heat it back up) and let’s get to learning about all things branding and marketing for your small business. Whether you’re just starting out or a seasoned-preneur, I’m here to help! Interested in learning more about who I am?

My autopilot must haves for creating systems:

"whether you think you can or can't, you're right."

– Henry Ford

I'm a huge advocate for pursuing your dreams no matter what

Because the nine to five isn't security

I spent a number of years in the start of my business with self-doubt. I had let all of the limiting beliefs others had for my life take control over me. I started to believe that the only way I could make money was if I spent a lot of time and money in school. Businesses worked for other people, but not me. It took me being on the verge of homelessness to finally wake up and realize my worth. So if this is you, I’m here to help push you towards your dream career too!

What does The Branded Academy have to offer your business?

01.

CUSTOM BRANDING
We’ll create the visual aspect of your business by means of typography, color schemes, logo design, and website creation. Helping you stand out and start attracting more of your ideals!

02.

PHOTO + VIDEO BRANDING SESSION
This is for you if you’re looking to update headshots, gain behind the scenes photos, get video content, and simply show off your business, products, or services.

03.

MARKETING
Whether it’s getting your website setup for the best search engine optimization, outsourcing your social media, or getting blog posts prepped, this one is for you.

04.

WORKFLOW
You need to get your time back. We’ll dive into automating your business in a way that makes sense for what you offer, because there’s no reason to be doing it all by hand.